Aashna Patel

Aashna Patel

is a product builder who turns messy problems into thoughtful, human-centered products.

Product Design Intern @ New York Times

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Cognitive Science, Data Science, and Design @ UC Berkeley

UC Berkeley seal

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New York Times article, desktop
New York Times registration wall
New York Times free-trial offer screen
InternshipA/B experimentationConversion design

Designing for Growth at The New York Times

An overview of projects I worked on as a Product Design Intern on the Growth team, spanning registration, app adoption, university activation, and corporate partnerships.

Accessibility researchScreen reader UXService design

Making the New York Times News App More Accessible for Low-Vision Users

Exploring how blind and low-vision readers navigate the NYT app and designing ways to make content easier to scan, navigate, and personalize.

User researchAI prototypingConcept testing

Improving Overage Dependent Retention for Kaiser Permanente

Building a digital roadmap for young adults transitioning off their parents’ Kaiser Permanente health plans.

Mixed-methods researchProduct designStakeholder alignment

Humanizing Students' Career Profiles on Handshake

Led mixed-methods research and product design to help students tell the story behind their projects on Handshake.

UX researchResearch synthesisRoadmapping

Researching how UC Berkeley students plan their degrees

I owned UX research for Berkeleytime, a student-built platform for exploring courses and planning degrees, leading research across Scheduler and GradTrak.